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Introducing Our New Lower Carbon Website and Plastic-free Online Shop

Tribe zero-waste sustainable website home page

After opening our first physical plastic-free shop back in June it was definitely time to give the online shop a revamp too. So when Davina at Miller Web Design got in touch to see if I needed help I jumped at the chance to work with her.

Davina has worked hard to create a website and online shop that not only looks beautiful, is easy to use and maintain but also is mindful of its carbon footprint.


It’s been really interesting to learn more about digital carbon footprints. It’s estimated that 4% of global Co2 emissions are generated from the digital technology industry, according to the carbon emissions think-tank The Shift Project. Every time you load a webpage a small amount of carbon is generated. And although it is a relatively small amount, it all adds up. As a business with reducing waste at its core, it made send to do what we could to keep our digital footprint down.


Thanks to Davina’s super skills and hard work our website has gone from producing 1.76g of CO2 per page view to 0.15g of CO2 per page view. We even have a little carbon counter at the bottom of each page to prove it.


We’re pretty pleased with our new look and hope you’ll love it as much as we do. You can now order your plastic-free essentials online for our next delivery round and we’d love to hear what you think of the new site so please get in touch with any feedback.

If you’d like to learn more about digital carbon footprints and how Davina built our site with this in mind you read her blog post all about it: Tribe Zero-waste: creating a low digital carbon website for a zero waste refill shop